What is your brand’s story? Do your customers know your story?
You may be surprised at what a difference storytelling can make in your marketing. Storytelling offers a way to connect with your audience without boring or annoying them half-to-death. People don’t want to feel like they're being sold. People want to be entertained. They want to “feel” something - a connection with their desires and emotions. That’s why the best advertising happens when people don’t even realize it’s advertising.
Think about watching TV. How often do you mute the commercials or use that time to grab a snack from the kitchen or take a bathroom break? Unless, of course, it’s the Super Bowl when we all hope to at least be a little entertained by the efforts put into the advertisers’ million-dollar time slots! And even then, only a select few seem to be memorable.
So how can you connect with your customers in a way that entertains and speaks to their desires and emotions? Tell them a story!
If you own a business, chances are you’ve probably done your share of DIY design projects, right? Or maybe you’ve passed those tasks off to your spouse? (I can relate – I’ve been the appointed one many times! But then, I’m a designer, so I’m not sure that counts. Okay, so explain the accounting tasks then!) If you’re still in DIY design mode, I just have one question. Why?
Is it because you want to save money and feel that it’s something you can do yourself? You know that you should invest in your business, but you’d rather invest in other areas that you absolutely cannot DIY. I get it. Save where you can.
But, just because you can do something, doesn’t necessarily mean you should - and for some very good reasons. The next time you have a graphic design project that needs done, before jumping into DIY mode again, stop and ask yourself these questions.
Over my past 26 years of graphic design work, one of the biggest issues I've encountered with clients is your resistant to outsource design. Why? Because it’s something you feel that you can do yourself. But, just because you can do something, does not mean you should. For multiple reasons, but I’ll save that for another blog post.
Another factor that may be preventing you from hiring a professional designer is the cost. You may be thinking, “why should I pay her/him $XXX per hour to do this when I can make it look pretty nice in my paint program or Publisher?” And that seems like a valid argument. But the end result is what really needs to be considered. Just because you can make your project look “pretty nice” on your own doesn’t mean that it’s going to produce the results you want.
There is more to design than just how something looks. You want your project to accomplish a goal. And there are many underlying factors (besides how it looks aesthetically) that comprise a successful desig...
Although I rarely have time for hands-on crafting these days, I do enjoy it. There were times in years past when my entire business was built around crafting - that’s another story for another blog post. But I spotted a way to incorporate a little crafting into business yesterday when I was planning my graphic design marketing calendar for July and realized that July 1st (this Saturday) is National Postal Worker Day. Who knew?
As a graphic designer, if you haven’t searched “logo design” on Google lately, you’re not missing much…except maybe a good chuckle at the headlines you find. As a business owner looking for a new logo designer, the list below is the sad result, with a tiny sprinkling of legitimate logo designers in the mix if you really look hard. Please do yourself a huge favor and avoid the ones like these!